Proprietary Rights in Content on Memeration

4. The Memeration Services contain Content of Memeration ("Memeration Content"). Memeration Content is protected by copyright, trademark, patent, trade secret and other laws, and Memeration owns and retains all rights in the Memeration Content and the Memeration Services. Memeration hereby grants you a limited, revocable, nonsublicensable license to reproduce and display the Memeration Content (excluding any software code) solely for your personal use in connection with viewing the Site and using the Memeration Services.

5. The Memeration Services contain Content of Users and other Memeration licensors. Except as provided within this Agreement, you may not copy, modify, translate, publish, broadcast, transmit, distribute, perform, display, or sell any Content appearing on or through the Memeration Services.

6. Memeration performs technical functions necessary to offer the Memeration Services, including but not limited to transcoding and/or reformatting Content to allow its use throughout the Memeration Services.

7. Although the Site and other Memeration Services are normally available, there will be occasions when the Site or other Memeration Services will be interrupted for scheduled maintenance or upgrades, for emergency repairs, or due to failure of telecommunications links and equipment that are beyond the control of Memeration. Also, although Memeration will normally only delete Content that violates this Agreement, Memeration reserves the right to delete any Content for any reason, without prior notice. Deleted content may be stored by Memeration in order to comply with certain legal obligations and is not retrievable without a valid court order. Consequently, Memeration encourages you to maintain your own backup of your Content. In other words, Memeration is not a backup service. Memeration will not be liable to you for any modification, suspension, or discontinuation of the Memeration Services, or the loss of any Content.